A bright day for #KFCAddHOPE campaign.

Opportunities don’t come along knocking everyday, so when one does pop-up unwarranted, you make space for it and grab it right away. That’s what happened one fine evening, when I got a call from Richa from Blogchatter, asking me to be a part of their core team lead to represent in KFC’s CSR campaign, #KFCAddHOPE in association with Smile Foundation to be held on 19th May, in Kolkata. Now, 3 things must be kept in mind here. Firstly, whether I’d be able to make time for it, with my final semester exams breathing down my neck. Secondly, I’m rather fond of Blogchatter, which is a blogging forum based out of Twitter, holding one-hour weekly discussions on every Wednesday from 8:30 pm. It was a long time since I had talked with Richa, the founder of Blogchatter, with whom I happen to go a long way back and I just couldn’t refuse her, especially if that meant refusing to be a representative of Blogchatter in an event like this. Thirdly, my curiosity escaped its kitty bag and got the better of Me! It should be noted here that I have done my final Masters thesis on, guess what, CSR initiatives! So this was my first real opportunity to get to witness up & close what an actual CSR campaign is all about and so I ended up accepting the offer. The very same day being a Wednesday, Blogchatter held their discussion centering around #KFCAddHOPE campaign and it recorded such enthusiasm and zealousness on part of people, that it was mindblowing!

The Placard that greeted us near the entry!

Cut back to 19th of May. I had reached the venue sharp at 11:30 am, when we were supposed to give our attendance for the event. We were a team of 4 people, which was inclusive of Me alongwith Anindya Da, Anupriya Di and Tanya, fellow bloggers. I already knew Anindya Da from before, having mutual friends and hence association going long back again. Meeting the other two bloggers was quite a pleasure, with both of them, Anupriya Di and Tanya, turning out to be rather sweet people. When I reached the venue Kala Mandir, I’d known the event was to be staged at Kala Kunj, what I had definitely not expected was to be led down into the basement, flanked by bodyguards alongside the staircase for the same! Buzzing with lots of media people on one side, I noticed that the other side of the auditorium was filled with little toddlers, who were from Smile Foundation.

Bolly Actress Tanishaa Mukherjee with the host and representative of KFC, Kolkata.
P.C Anupriya

The event kicked off after Bollywood Actress Tanishaa Mukherji arrived at the scene and was greeted with lots of media going all click-happy. She is supposedly involved in this campaign and thus had decided to grace the event with her presence in celebration of KFC’s #KFCAddHOPE one-year completion of the campaign. She then sat back with the host, who enlightened the audience with facts and information regarding this #KFCAddHOPE campaign. AddHOPE™ is KFC’s global initiative that is creating awareness and raising funds to provide meals for underprivileged children. In India, KFC has partnered with credible beneficiaries like the Smile Foundation, India FoodBanking Network (IFBN) and ResponseNET (Delhi and Gurgaon FoodBanking Network). Together with these organizations, KFC aims to provide 20 million meals to underprivileged children by 2020. In this one-year itself, KFC India has successfully provided 3.3 million meals, and feeds 10,300+  underprivileged children everyday. KFC India currently serves out of 51 locations spread across 16 major cities. According to the Bolly actress Tanishaa Mukherji, she quoted Mother Teresa and said that if even one child can be fed every single day, then there’s a lot of novelty that is inherent in the very act. She calls KFC customers and the employees the real ‘stars’, who have helped raise funds for the #KFCAddHOPE campaign. Smile Foundation, which was present in the event, declared that they’re alone feeding 1700 children per day as part of their partnership with KFC’s AddHOPE™. Though they focus primarily on education, but they believe that education cannot be an exclusive commodity but must be complementary with nutrition in order to bring about any substantial change in the society.

Bolly Actress Tanishaa Mukherjee doing the photo-op with the children. P.C Anupriya

A Q-A session later, all the children present were called upon the stage to do a photo-op with the actress and what followed thereafter was a laugh riot! Even after being coaxed so many times by the actress and host to shake a leg, none of the children were willing to, for they were apparently too busy looking at the media cameras! And when some of the children did dance, it was so cute to find them not an iota star-struck and they just jigged away to the beats to their hearts’ content, dancing freely with the Bolly Actress.

The laugh riot of a dance! P.C Anupriya

With this, the event came to an end and everyone was ushered in for the lunch at the lawns. The lunch which had an all-vegetarian buffet menu, was served first to the children who were made to sit in rows.

The youngest child participant in the KFC campaign.

It was a fantastic buffet and the time spent in the lawns was also a good time to socialize more with the other people. It also marked an end to an otherwise eventful campaign and a wonderful experience!

KFC’s CSR Campaign proposes to better the lives of small children.

I’d like to take this opportunity to thank Blogchatter again for giving me an opportunity like this and hope that in future, they keep me in mind for events like this again! That was all for today, thank you!

Team Blogchatter for #KFCAddHOPE campaign. (L_R) Yours truly, Anindya Da, Tanya, Anupriya Di



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